To an advertiser, there's nothing like seeing his TV ads for a particular product or service drawing rave reviews. This is doubly true for the company itself because this could mean good profits on top of brand recognition. This could be attributed to the well-crafted advertising techniques the advertising firm employs to hook the viewers into noticing and patronizing the advertised products. Here is a list of some of the most recognizable advertising techniques you normally see in TV ads:
Curiosity arousal
Arousing curiosity among TV viewers never fail to send the message across with such impact. Humans are the most curious living beings on earth, and advertisers always pique human curiosity using the spoken word, visuals and sounds that will surely draw reactions.
Arousing curiosity among TV viewers never fail to send the message across with such impact. Humans are the most curious living beings on earth, and advertisers always pique human curiosity using the spoken word, visuals and sounds that will surely draw reactions.
Promise of a Benefit
A well crafted TV advertisement could include a list of things the product can do for you, and why not? A lot of people are not dazzled by eye-catching visuals and celebrity endorsers but instead would like to look into the product itself. And if the advertisement presented the products well without much of the fanfare and eye-candy, they will sure get noticed.
A well crafted TV advertisement could include a list of things the product can do for you, and why not? A lot of people are not dazzled by eye-catching visuals and celebrity endorsers but instead would like to look into the product itself. And if the advertisement presented the products well without much of the fanfare and eye-candy, they will sure get noticed.
Emotional Appeal
This is one of the advertising techniques that saps the creative juices out of advertisers. It is not that easy to touch the emotions of the typical TV viewer especially if you have to do that in about two minutes or less and if it becomes a hit, just a few will forget. A heart-warming or an inspiring moment associated with the use of the endorsed product is always a winning advertising technique because people become enamored with products and services that make them feel good and safe.
This is one of the advertising techniques that saps the creative juices out of advertisers. It is not that easy to touch the emotions of the typical TV viewer especially if you have to do that in about two minutes or less and if it becomes a hit, just a few will forget. A heart-warming or an inspiring moment associated with the use of the endorsed product is always a winning advertising technique because people become enamored with products and services that make them feel good and safe.
Use of Children
The use of cute and witty children in TV advertisements never fails to draw attention especially among children and toddlers themselves. And when the TV ads are getting the attention of toddlers, parents are sure to point out that there should be something good with the TV ad, and that's good news to the advertisers. Also, parents are sure to give in to the whims of their children when it comes to choosing products in the grocery, so this is one of the TV advertising techniques which is very effective.
The use of cute and witty children in TV advertisements never fails to draw attention especially among children and toddlers themselves. And when the TV ads are getting the attention of toddlers, parents are sure to point out that there should be something good with the TV ad, and that's good news to the advertisers. Also, parents are sure to give in to the whims of their children when it comes to choosing products in the grocery, so this is one of the TV advertising techniques which is very effective.
Celebrities
This is one of the TV advertising techniques a lot of advertisers use and for good reasons. Celebrity endorsers enjoy a good following usually with international recognition. Advertisers are quick to recognize the value of celebrity endorsements for the products they are promoting. The only drawback is the cost of signing up the celebrity endorser for the product especially if he/she is a big name celebrity.
This is one of the TV advertising techniques a lot of advertisers use and for good reasons. Celebrity endorsers enjoy a good following usually with international recognition. Advertisers are quick to recognize the value of celebrity endorsements for the products they are promoting. The only drawback is the cost of signing up the celebrity endorser for the product especially if he/she is a big name celebrity.
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